Franchise Businesses Market: ZIP 77066
Opportunity Score
69
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 77066 is an urban area with low foot traffic. with a population of 38,315 and household incomes above the national median ($83,545).
Area Profile
38,315
Population
$83,545
Median Income
+12% vs. national
Urban
Area Type
9.9/20
Foot Traffic
Very Car-Dependent
Median Age: 34.8 —
mixed-age market, broad menu appeal.
College-Educated: 12.9% —
value-focused market, keep prices competitive.
Competition
Franchise Businesses and related businesses in ZIP 77066.
7
Business Consultants
1.8 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,710
2BR Fair Market Rent
$1,396
Median Gross Rent
$220 K
Median Home Value
1
Bank Branches
$12 K deposits
Tips for Starting a Franchise Business in Texas
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- Related Businesses
- 7
- Bank Branches
- 1
vs. National Average
Median Income
+12% vs. $74,580
Walkability
-0.6 pts vs. national avg
Nearby Markets
77069
2.5 mi
Pop: 20,935
$73,599
Walk: 10.2
77086
2.8 mi
Pop: 28,623
$58,184
Walk: 9.1
77014
3.3 mi
Pop: 36,314
$54,456
77064
3.5 mi
Pop: 48,924
$85,318
Walk: 8.4
77068
3.6 mi
Pop: 12,289
$85,873
Walk: 9.3
77067
3.9 mi
Pop: 31,800
$51,278
Walk: 10.8
77038
5.0 mi
Pop: 31,271
$50,655
Walk: 12.2
77070
5.1 mi
Pop: 57,645
$72,440
Walk: 11.6
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits