Franchise Businesses Market: ZIP 77384
Opportunity Score
90
/ 100
Excellent
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 77384 is an urban area. with a population of 24,148 and household incomes well above the national median ($103,745).
Area Profile
24,148
Population
$103,745
Median Income
+39% vs. national
Urban
Area Type
Median Age: 39.3 —
mixed-age market, broad menu appeal.
College-Educated: 40.3% —
strong appetite for artisan/specialty food.
Competition
Franchise Businesses and related businesses in ZIP 77384.
10
Business Consultants
4.1 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,680
2BR Fair Market Rent
$1,473
Median Gross Rent
$420 K
Median Home Value
8
Bank Branches
$580 K deposits
Tips for Starting a Franchise Business in Texas
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
- The median income here is $103,745. That gives you pricing room most markets don't offer. Don't underprice.
Quick Facts
- Area Type
- Urban
- Related Businesses
- 10
- Bank Branches
- 8
vs. National Average
Median Income
+39% vs. $74,580
Nearby Markets
77381
3.9 mi
Pop: 35,184
$142,210
Walk: 7.1
77382
4.5 mi
Pop: 40,170
$169,669
Walk: 7.8
77385
5.6 mi
Pop: 26,889
$112,798
77304
6.6 mi
Pop: 42,277
$78,574
Walk: 9.0
77301
6.8 mi
Pop: 36,835
$64,885
77380
6.9 mi
Pop: 31,151
$84,468
Walk: 9.7
77389
7.8 mi
Pop: 44,545
$145,228
Walk: 6.6
77354
10.3 mi
Pop: 40,501
$112,093
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits