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Franchise Businesses Market: ZIP 77388

Opportunity Score

58 / 100 Fair

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 77388 is an urban area with low foot traffic. with a population of 52,910 and household incomes well above the national median ($101,588). There are 3 franchise businesses operations in ZIP 77388.

Area Profile

52,910

Population

$101,588

Median Income

+36% vs. national

Urban

Area Type

8.4/20

Foot Traffic

Car-Dependent

Median Age: 35.7 — mixed-age market, broad menu appeal.

College-Educated: 22.1% — value-focused market, keep prices competitive.

Competition

Franchise Businesses and related businesses in ZIP 77388.

Franchise Businesses

Low competition — room to establish

0.6 per 10K residents

Business Consultants

3.6 per 10K residents

Small Business Lenders

0.6 per 10K residents

What this means: Franchise Businesses are 12.0% of the relevant market in ZIP 77388 (3 vs. 22 related businesses). Well-established market — differentiation is non-negotiable.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$2,090

2BR Fair Market Rent

$1,809

Median Gross Rent

$260 K

Median Home Value

Bank Branches

$840 K deposits

Tips for Starting a Franchise Business in Texas

Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
The median income here is $101,588. That gives you pricing room most markets don't offer. Don't underprice.