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Franchise Businesses Market: ZIP 77479

Opportunity Score

63 / 100 Good

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 77479 is an urban area with low foot traffic. with a population of 92,355 and household incomes well above the national median ($162,381). There are 3 franchise businesses operations in ZIP 77479.

Area Profile

92,355

Population

$162,381

Median Income

+118% vs. national

Urban

Area Type

7.7/20

Foot Traffic

Car-Dependent

Median Age: 40.9 — older demographic, may prefer sit-down options.

College-Educated: 45.4% — strong appetite for artisan/specialty food.

Competition

Franchise Businesses and related businesses in ZIP 77479.

Franchise Businesses

Low competition — room to establish

0.3 per 10K residents

102

Business Consultants

11.0 per 10K residents

What this means: Franchise Businesses are 2.9% of the relevant market in ZIP 77479 (3 vs. 102 related businesses). Franchise Businesses are underrepresented — customers have few options, but related business presence proves local demand.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$2,290

2BR Fair Market Rent

$1,997

Median Gross Rent

$460 K

Median Home Value

Bank Branches

$3.2 M deposits

Tips for Starting a Franchise Business in Texas

Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
The median income here is $162,381. That gives you pricing room most markets don't offer. Don't underprice.