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Franchise Businesses Market: ZIP 78069

Opportunity Score
72 / 100 Good
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 78069 is an urban area. with a population of 6,904 and household incomes near the national median ($71,071).

Area Profile

6,904
Population
$71,071
Median Income
-5% vs. national
Urban
Area Type
Median Age: 33.8 — mixed-age market, broad menu appeal.
College-Educated: 5.4% — value-focused market, keep prices competitive.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,040
2BR Fair Market Rent
$1,096
Median Gross Rent
$110 K
Median Home Value
1
Bank Branches
$49 K deposits

Tips for Starting a Franchise Business in Texas

  • Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
  • Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
  • Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
  • Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits