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Franchise Businesses Market: ZIP 78209

Opportunity Score

62 / 100 Good

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 78209 is an urban area with moderate foot traffic. with a population of 43,363 and household incomes above the national median ($84,180). There are 6 franchise businesses operations in ZIP 78209.

Area Profile

43,363

Population

$84,180

Median Income

+13% vs. national

Urban

Area Type

12.7/20

Foot Traffic

Walkable

Median Age: 38.3 — mixed-age market, broad menu appeal.

College-Educated: 42.8% — strong appetite for artisan/specialty food.

Competition

Franchise Businesses and related businesses in ZIP 78209.

Franchise Businesses

Moderate — proven market

1.4 per 10K residents

Business Consultants

6.7 per 10K residents

What this means: Franchise Businesses are 17.1% of the relevant market in ZIP 78209 (6 vs. 29 related businesses). Well-established market — differentiation is non-negotiable.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,690

2BR Fair Market Rent

$1,371

Median Gross Rent

$500 K

Median Home Value

Bank Branches

$5.2 M deposits

Tips for Starting a Franchise Business in Texas

Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.