Franchise Businesses Market: ZIP 78232
Opportunity Score
71
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 78232 is an urban area with moderate foot traffic. with a population of 36,277 and household incomes above the national median ($84,633).
Area Profile
36,277
Population
$84,633
Median Income
+13% vs. national
Urban
Area Type
10.7/20
Foot Traffic
Walkable
Median Age: 38.3 —
mixed-age market, broad menu appeal.
College-Educated: 35.6% —
balanced market for quality & value.
Competition
Franchise Businesses and related businesses in ZIP 78232.
26
Business Consultants
7.2 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,710
2BR Fair Market Rent
$1,404
Median Gross Rent
$350 K
Median Home Value
16
Bank Branches
$2.5 M deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Related Businesses
- 26
- Bank Branches
- 16
vs. National Average
Median Income
+13% vs. $74,580
Walkability
+0.2 pts vs. national avg
Nearby Markets
78258
3.2 mi
Pop: 51,672
$116,133
Walk: 9.3
78248
3.4 mi
Pop: 14,127
$130,605
Walk: 11.6
78216
3.7 mi
Pop: 42,044
$55,488
Walk: 13.4
78259
4.5 mi
Pop: 26,931
$109,429
Walk: 7.0
78231
4.6 mi
Pop: 9,966
$103,538
Walk: 12.7
78247
4.7 mi
Pop: 51,979
$89,184
Walk: 7.9
78217
5.2 mi
Pop: 33,959
$56,852
Walk: 11.0
78213
6.0 mi
Pop: 41,603
$53,342
Walk: 13.5
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits