Franchise Businesses Market: ZIP 78238
Opportunity Score
64
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 78238 is an urban area with moderate foot traffic. with a population of 26,250 and household incomes near the national median ($56,227).
Area Profile
26,250
Population
$56,227
Median Income
-25% vs. national
Urban
Area Type
13.0/20
Foot Traffic
Walkable
Median Age: 33.9 —
mixed-age market, broad menu appeal.
College-Educated: 13.7% —
value-focused market, keep prices competitive.
Competition
Franchise Businesses and related businesses in ZIP 78238.
7
Business Consultants
2.7 per 10K residents
5
Small Business Lenders
1.9 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,350
2BR Fair Market Rent
$1,183
Median Gross Rent
$190 K
Median Home Value
1
Bank Branches
$190 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Related Businesses
- 12
- Bank Branches
- 1
vs. National Average
Median Income
-25% vs. $74,580
Walkability
+2.5 pts vs. national avg
Nearby Markets
78228
3.3 mi
Pop: 55,474
$50,865
Walk: 12.7
78229
3.6 mi
Pop: 35,195
$46,718
Walk: 13.4
78240
3.8 mi
Pop: 57,014
$62,203
Walk: 11.8
78250
3.9 mi
Pop: 57,849
$80,289
Walk: 10.6
78251
4.1 mi
Pop: 61,683
$78,025
Walk: 11.1
78237
5.0 mi
Pop: 36,930
$40,233
Walk: 12.6
78227
5.8 mi
Pop: 44,091
$48,049
Walk: 12.5
78236
5.9 mi
Pop: 7,629
$96,771
Walk: 11.1
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits