Franchise Businesses Market: ZIP 78644
Opportunity Score
61
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 78644 is an urban area with low foot traffic. with a population of 20,599 and household incomes near the national median ($72,155).
Area Profile
20,599
Population
$72,155
Median Income
-3% vs. national
Urban
Area Type
7.5/20
Foot Traffic
Car-Dependent
Median Age: 38.6 —
mixed-age market, broad menu appeal.
College-Educated: 13.0% —
value-focused market, keep prices competitive.
Competition
Franchise Businesses and related businesses in ZIP 78644.
6
Small Business Lenders
2.9 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,740
2BR Fair Market Rent
$1,162
Median Gross Rent
$240 K
Median Home Value
4
Bank Branches
$380 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Car-Dependent
- Related Businesses
- 6
- Bank Branches
- 4
vs. National Average
Median Income
-3% vs. $74,580
Walkability
-3.0 pts vs. national avg
Nearby Markets
Check Another Market
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits