Franchise Costs Near San Marcos, TX (78666)
Opportunity Score
64
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 78666 is an urban area. with a population of 87,775 and household incomes near the national median ($55,478).
Area Profile
87,775
Population
$55,478
Median Income
-26% vs. national
Urban
Area Type
Median Age: 27.0 —
young market, strong street food demand.
College-Educated: 19.2% —
value-focused market, keep prices competitive.
Competition
Franchise Businesses and related businesses in ZIP 78666.
5
Business Consultants
0.6 per 10K residents
16
Small Business Lenders
1.8 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,294
Median Gross Rent
$270 K
Median Home Value
16
Bank Branches
$1.4 M deposits
Compare with Another ZIP
Side-by-side: opportunity score, income, walkability, competition, and rent.
Quick Facts
- Area Type
- Urban
- Related Businesses
- 21
- Bank Branches
- 16
vs. National Average
Median Income
-26% vs. $74,580
Nearby Markets
Check Another Market
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits