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Franchise Businesses Market: ZIP 78677

Opportunity Score

10 / 100 Challenging

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 78677 is an urban area with low foot traffic.

Population

Urban

Area Type

3.7/20

Foot Traffic

Very Car-Dependent

Median Age: 63.7 — older demographic, may prefer sit-down options.

College-Educated: 36.7% — balanced market for quality & value.

Local cost levels affect space, labor, and operating expenses.

$940

2BR Fair Market Rent

Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.