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Franchise Businesses Market: ZIP 78758

Opportunity Score
72 / 100 Good
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 78758 is an urban area. with a population of 50,592 and household incomes near the national median ($69,019).

Area Profile

50,592
Population
$69,019
Median Income
-7% vs. national
Urban
Area Type
Median Age: 32.3 — mixed-age market, broad menu appeal.
College-Educated: 32.0% — balanced market for quality & value.

Competition

Franchise Businesses and related businesses in ZIP 78758.

16
Business Consultants
3.2 per 10K residents
4
Small Business Lenders
0.8 per 10K residents

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,940
2BR Fair Market Rent
$1,549
Median Gross Rent
$420 K
Median Home Value
8
Bank Branches
$790 K deposits

Tips for Starting a Franchise Business in Texas

  • Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
  • Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
  • Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
  • Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits