Franchise Businesses Market: ZIP 78957
Opportunity Score
56
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 78957 is an urban area with low foot traffic. with a population of 10,282 and household incomes near the national median ($62,796).
Area Profile
10,282
Population
$62,796
Median Income
-16% vs. national
Urban
Area Type
6.4/20
Foot Traffic
Car-Dependent
Median Age: 40.0 —
older demographic, may prefer sit-down options.
College-Educated: 16.5% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,740
2BR Fair Market Rent
$1,169
Median Gross Rent
$250 K
Median Home Value
2
Bank Branches
$160 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Car-Dependent
- Bank Branches
- 2
vs. National Average
Median Income
-16% vs. $74,580
Walkability
-4.1 pts vs. national avg
Nearby Markets
Check Another Market
Or estimate costs with the FranchiseBudget calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits