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Franchise Businesses Market: ZIP 79104

Opportunity Score

67 / 100 Good

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 79104 is an urban area with high foot traffic. with a population of 7,236 and household incomes below the national median ($47,768).

7,236

Population

$47,768

Median Income

-36% vs. national

Urban

Area Type

15.8/20

Foot Traffic

Very Walkable

Median Age: 32.7 — mixed-age market, broad menu appeal.

College-Educated: 3.9% — value-focused market, keep prices competitive.

Local cost levels affect space, labor, and operating expenses.

$1,050

2BR Fair Market Rent

$905

Median Gross Rent

$95 K

Median Home Value

Bank Branches

$350 K deposits

Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.