Franchise Businesses Market: ZIP 79223
Opportunity Score
4
/ 100
Challenging
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 79223 is an rural area.
Area Profile
119
Population
Rural
Area Type
Median Age: 40.6 —
older demographic, may prefer sit-down options.
College-Educated: 12.6% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$980
2BR Fair Market Rent
Tips for Starting a Franchise Business in Texas
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
- This is a rural ZIP. Your customer radius is wider, marketing costs are lower, but you'll work harder for each lead.
Quick Facts
- Area Type
- Rural
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits