Franchise Businesses Market: ZIP 87123
Opportunity Score
64
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 87123 is an urban area with moderate foot traffic. with a population of 43,515 and household incomes near the national median ($61,552).
Area Profile
43,515
Population
$61,552
Median Income
-17% vs. national
Urban
Area Type
11.6/20
Foot Traffic
Walkable
Median Age: 40.1 —
older demographic, may prefer sit-down options.
College-Educated: 23.6% —
value-focused market, keep prices competitive.
Competition
Franchise Businesses and related businesses in ZIP 87123.
6
Business Consultants
1.4 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,190
2BR Fair Market Rent
$995
Median Gross Rent
$240 K
Median Home Value
5
Bank Branches
$310 K deposits
Tips for Starting a Franchise Business in New Mexico
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Related Businesses
- 6
- Bank Branches
- 5
vs. National Average
Median Income
-17% vs. $74,580
Walkability
+1.1 pts vs. national avg
Nearby Markets
87112
4.1 mi
Pop: 42,523
$69,610
Walk: 13.9
87117
5.6 mi
Pop: 24
87111
6.2 mi
Pop: 57,219
$84,511
Walk: 13.5
87116
6.3 mi
Pop: 3,953
$78,877
87108
7.4 mi
Pop: 35,985
$39,578
Walk: 14.4
87008
7.7 mi
Pop: 2,338
$108,523
87110
8.1 mi
Pop: 40,142
$63,593
Walk: 14.2
87122
8.9 mi
Pop: 18,776
$161,299
Walk: 8.9
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits