FranchiseBudget
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Home ZIP 87123

Franchise Businesses Market: ZIP 87123

Opportunity Score
64 / 100 Good
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 87123 is an urban area with moderate foot traffic. with a population of 43,515 and household incomes near the national median ($61,552).

Area Profile

43,515
Population
$61,552
Median Income
-17% vs. national
Urban
Area Type
11.6/20
Foot Traffic
Walkable
Median Age: 40.1 — older demographic, may prefer sit-down options.
College-Educated: 23.6% — value-focused market, keep prices competitive.

Competition

Franchise Businesses and related businesses in ZIP 87123.

6
Business Consultants
1.4 per 10K residents

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,190
2BR Fair Market Rent
$995
Median Gross Rent
$240 K
Median Home Value
5
Bank Branches
$310 K deposits

Tips for Starting a Franchise Business in New Mexico

  • Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
  • Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
  • Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
  • Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.

Quick Facts

Area Type
Urban
Foot Traffic
Walkable
Related Businesses
6
Bank Branches
5

vs. National Average

Median Income
-17% vs. $74,580
Walkability
+1.1 pts vs. national avg

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Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits