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Franchise Businesses Market: ZIP 90024

Opportunity Score

59 / 100 Fair

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 90024 is an urban area with moderate foot traffic. with a population of 50,830 and household incomes above the national median ($79,994). There are 4 franchise businesses operations in ZIP 90024.

Area Profile

50,830

Population

$79,994

Median Income

+7% vs. national

Urban

Area Type

13.1/20

Foot Traffic

Walkable

Median Age: 22.9 — young market, strong street food demand.

College-Educated: 33.1% — balanced market for quality & value.

Competition

Franchise Businesses and related businesses in ZIP 90024.

Franchise Businesses

Low competition — room to establish

0.8 per 10K residents

Business Consultants

12.6 per 10K residents

Small Business Lenders

0.8 per 10K residents

What this means: Franchise Businesses are 5.6% of the relevant market in ZIP 90024 (4 vs. 68 related businesses). Moderate presence with proven demand and room for new operators.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$3,820

2BR Fair Market Rent

$2,666

Median Gross Rent

$1.4 M

Median Home Value

Bank Branches

$6.4 M deposits

Tips for Starting a Franchise Business in California

Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.