Home › ZIP 90028

Franchise Businesses Market: ZIP 90028

Opportunity Score

72 / 100 Good

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 90028 is an urban area with high foot traffic. with a population of 31,441 and household incomes near the national median ($59,393).

31,441

Population

$59,393

Median Income

-20% vs. national

Urban

Area Type

17.1/20

Foot Traffic

Very Walkable

Median Age: 35.2 — mixed-age market, broad menu appeal.

College-Educated: 40.9% — strong appetite for artisan/specialty food.

Franchise Businesses and related businesses in ZIP 90028.

Business Consultants

9.2 per 10K residents

Local cost levels affect space, labor, and operating expenses.

$2,740

2BR Fair Market Rent

$1,839

Median Gross Rent

$970 K

Median Home Value

Bank Branches

$1.7 M deposits

Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.