Franchise Businesses Market: ZIP 90040
Opportunity Score
72
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 90040 is an urban area with moderate foot traffic. with a population of 11,683 and household incomes near the national median ($70,909).
Area Profile
11,683
Population
$70,909
Median Income
-5% vs. national
Urban
Area Type
14.7/20
Foot Traffic
Very Car-Dependent
Median Age: 37.5 —
mixed-age market, broad menu appeal.
College-Educated: 8.2% —
value-focused market, keep prices competitive.
Competition
Franchise Businesses and related businesses in ZIP 90040.
10
Business Consultants
8.6 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$2,290
2BR Fair Market Rent
$1,390
Median Gross Rent
$580 K
Median Home Value
5
Bank Branches
$1.6 M deposits
Tips for Starting a Franchise Business in California
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- Related Businesses
- 10
- Bank Branches
- 5
vs. National Average
Median Income
-5% vs. $74,580
Walkability
+4.2 pts vs. national avg
Nearby Markets
90022
2.1 mi
Pop: 61,638
$67,829
Walk: 14.9
90201
2.2 mi
Pop: 93,783
$56,824
Walk: 13.5
90270
2.6 mi
Pop: 24,522
$61,753
Walk: 14.3
90640
3.1 mi
Pop: 61,615
$74,833
Walk: 11.6
90240
3.5 mi
Pop: 25,326
$108,860
Walk: 13.3
90023
3.9 mi
Pop: 44,608
$56,623
Walk: 15.2
90241
4.0 mi
Pop: 45,484
$84,375
Walk: 15.0
91754
4.1 mi
Pop: 33,176
$81,890
Walk: 16.1
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits