Franchise Businesses Market: ZIP 90042
Opportunity Score
81
/ 100
Excellent
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 90042 is an urban area with moderate foot traffic. with a population of 58,344 and household incomes above the national median ($94,401).
Area Profile
58,344
Population
$94,401
Median Income
+27% vs. national
Urban
Area Type
14.5/20
Foot Traffic
Very Car-Dependent
Median Age: 38.4 —
mixed-age market, broad menu appeal.
College-Educated: 30.9% —
balanced market for quality & value.
Competition
Franchise Businesses and related businesses in ZIP 90042.
27
Business Consultants
4.6 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$2,540
2BR Fair Market Rent
$1,853
Median Gross Rent
$940 K
Median Home Value
3
Bank Branches
$1.4 M deposits
Tips for Starting a Franchise Business in California
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- Related Businesses
- 27
- Bank Branches
- 3
vs. National Average
Median Income
+27% vs. $74,580
Walkability
+4.0 pts vs. national avg
Nearby Markets
90041
1.9 mi
Pop: 27,351
$111,834
Walk: 17.4
90031
2.4 mi
Pop: 36,881
$62,119
Walk: 13.5
91105
2.4 mi
Pop: 12,546
$156,835
Walk: 13.4
90065
2.5 mi
Pop: 45,075
$92,903
Walk: 13.2
91030
2.5 mi
Pop: 26,297
$128,105
Walk: 14.0
90032
2.6 mi
Pop: 43,724
$81,563
Walk: 13.5
91206
3.5 mi
Pop: 32,330
$86,684
Walk: 13.9
91205
4.0 mi
Pop: 34,890
$59,005
Walk: 14.6
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits