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Franchise Businesses Market: ZIP 90043

Opportunity Score
68 / 100 Good
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 90043 is an urban area with moderate foot traffic. with a population of 43,548 and household incomes near the national median ($65,496).

Area Profile

43,548
Population
$65,496
Median Income
-12% vs. national
Urban
Area Type
13.1/20
Foot Traffic
Walkable
Median Age: 41.5 — older demographic, may prefer sit-down options.
College-Educated: 21.9% — value-focused market, keep prices competitive.

Competition

Franchise Businesses and related businesses in ZIP 90043.

24
Business Consultants
5.5 per 10K residents

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$2,290
2BR Fair Market Rent
$1,424
Median Gross Rent
$870 K
Median Home Value
4
Bank Branches
$300 K deposits

Tips for Starting a Franchise Business in California

  • Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
  • Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
  • Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
  • Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits