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Franchise Businesses Market: ZIP 90404

Opportunity Score

83 / 100 Excellent

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 90404 is an urban area with high foot traffic. with a population of 22,881 and household incomes above the national median ($85,081).

22,881

Population

$85,081

Median Income

+14% vs. national

Urban

Area Type

17.5/20

Foot Traffic

Very Walkable

Median Age: 41.2 — older demographic, may prefer sit-down options.

College-Educated: 46.9% — strong appetite for artisan/specialty food.

Franchise Businesses and related businesses in ZIP 90404.

Business Consultants

14.0 per 10K residents

Local cost levels affect space, labor, and operating expenses.

$2,840

2BR Fair Market Rent

$2,095

Median Gross Rent

$1.2 M

Median Home Value

Bank Branches

$1.1 M deposits

Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.