Franchise Businesses Market: ZIP 90502
Opportunity Score
81
/ 100
Excellent
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 90502 is an urban area with moderate foot traffic. with a population of 18,114 and household incomes above the national median ($98,867).
Area Profile
18,114
Population
$98,867
Median Income
+33% vs. national
Urban
Area Type
13.5/20
Foot Traffic
Walkable
Median Age: 43.4 —
older demographic, may prefer sit-down options.
College-Educated: 28.5% —
balanced market for quality & value.
Competition
Franchise Businesses and related businesses in ZIP 90502.
6
Business Consultants
3.3 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$2,600
2BR Fair Market Rent
$1,903
Median Gross Rent
$660 K
Median Home Value
4
Bank Branches
$760 K deposits
Tips for Starting a Franchise Business in California
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Related Businesses
- 6
- Bank Branches
- 4
vs. National Average
Median Income
+33% vs. $74,580
Walkability
+3.0 pts vs. national avg
Nearby Markets
90501
1.5 mi
Pop: 41,319
$92,815
Walk: 14.8
90745
2.1 mi
Pop: 57,952
$106,457
Walk: 13.8
90710
2.4 mi
Pop: 26,777
$77,486
Walk: 14.7
90248
3.2 mi
Pop: 11,144
$81,777
Walk: 13.9
90717
3.2 mi
Pop: 21,319
$92,984
Walk: 15.4
90746
3.3 mi
Pop: 27,465
$113,545
Walk: 12.4
90747
3.5 mi
Pop: 17
Walk: 14.9
90504
3.6 mi
Pop: 33,321
$105,474
Walk: 14.1
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits