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Home ZIP 90502

Franchise Businesses Market: ZIP 90502

Opportunity Score
81 / 100 Excellent
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 90502 is an urban area with moderate foot traffic. with a population of 18,114 and household incomes above the national median ($98,867).

Area Profile

18,114
Population
$98,867
Median Income
+33% vs. national
Urban
Area Type
13.5/20
Foot Traffic
Walkable
Median Age: 43.4 — older demographic, may prefer sit-down options.
College-Educated: 28.5% — balanced market for quality & value.

Competition

Franchise Businesses and related businesses in ZIP 90502.

6
Business Consultants
3.3 per 10K residents

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$2,600
2BR Fair Market Rent
$1,903
Median Gross Rent
$660 K
Median Home Value
4
Bank Branches
$760 K deposits

Tips for Starting a Franchise Business in California

  • Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
  • Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
  • Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
  • Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits