Franchise Businesses Market: ZIP 90731
Opportunity Score
75
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 90731 is an urban area with high foot traffic. with a population of 62,452 and household incomes near the national median ($71,936).
Area Profile
62,452
Population
$71,936
Median Income
-4% vs. national
Urban
Area Type
15.6/20
Foot Traffic
Very Walkable
Median Age: 38.8 —
mixed-age market, broad menu appeal.
College-Educated: 18.1% —
value-focused market, keep prices competitive.
Competition
Franchise Businesses and related businesses in ZIP 90731.
20
Business Consultants
3.2 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$2,390
2BR Fair Market Rent
$1,645
Median Gross Rent
$810 K
Median Home Value
4
Bank Branches
$680 K deposits
Tips for Starting a Franchise Business in California
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Walkable
- Related Businesses
- 20
- Bank Branches
- 4
vs. National Average
Median Income
-4% vs. $74,580
Walkability
+5.1 pts vs. national avg
Nearby Markets
90732
2.5 mi
Pop: 23,104
$118,658
Walk: 12.7
90744
3.3 mi
Pop: 53,678
$61,440
Walk: 14.9
90710
4.8 mi
Pop: 26,777
$77,486
Walk: 14.7
90717
5.0 mi
Pop: 21,319
$92,984
Walk: 15.4
90802
5.1 mi
Pop: 39,859
$72,152
Walk: 13.1
90831
5.9 mi
Pop: 0
Walk: 17.9
90745
6.1 mi
Pop: 57,952
$106,457
Walk: 13.8
90275
6.4 mi
Pop: 41,367
$175,212
Walk: 13.5
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits