Franchise Businesses Market: ZIP 91913
Opportunity Score
83
/ 100
Excellent
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 91913 is an urban area with low foot traffic. with a population of 57,067 and household incomes well above the national median ($129,412).
Area Profile
57,067
Population
$129,412
Median Income
+74% vs. national
Urban
Area Type
9.5/20
Foot Traffic
Very Car-Dependent
Median Age: 35.6 —
mixed-age market, broad menu appeal.
College-Educated: 25.7% —
balanced market for quality & value.
Competition
Franchise Businesses and related businesses in ZIP 91913.
22
Business Consultants
3.9 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$4,020
2BR Fair Market Rent
$2,863
Median Gross Rent
$750 K
Median Home Value
Tips for Starting a Franchise Business in California
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
- The median income here is $129,412. That gives you pricing room most markets don't offer. Don't underprice.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- Related Businesses
- 22
vs. National Average
Median Income
+74% vs. $74,580
Walkability
-1.0 pts vs. national avg
Nearby Markets
91915
2.6 mi
Pop: 35,385
$138,283
92154
3.3 mi
Pop: 82,832
$90,035
Walk: 12.5
91902
3.7 mi
Pop: 17,445
$121,727
Walk: 7.1
91914
3.7 mi
Pop: 17,036
$164,398
Walk: 10.3
91911
4.5 mi
Pop: 84,619
$79,334
Walk: 14.1
92179
4.6 mi
Pop: 3,034
91910
5.3 mi
Pop: 77,957
$87,705
Walk: 13.0
92139
5.8 mi
Pop: 34,780
$92,381
Walk: 12.3
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits