Franchise Businesses Market: ZIP 92660
Opportunity Score
70
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 92660 is an urban area with moderate foot traffic. with a population of 34,788 and household incomes well above the national median ($154,035). There are 5 franchise businesses operations in ZIP 92660.
Area Profile
34,788
Population
$154,035
Median Income
+107% vs. national
Urban
Area Type
12.0/20
Foot Traffic
Walkable
Median Age: 44.7 —
older demographic, may prefer sit-down options.
College-Educated: 52.5% —
strong appetite for artisan/specialty food.
Competition
Franchise Businesses and related businesses in ZIP 92660.
5
Franchise Businesses
Low competition — room to establish
1.4 per 10K residents
162
Business Consultants
46.6 per 10K residents
6
Small Business Lenders
1.7 per 10K residents
What this means:
Franchise Businesses are 2.9% of the relevant market in ZIP 92660 (5 vs. 168 related businesses).
Franchise Businesses are underrepresented — customers have few options, but related business presence proves local demand.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$4,120
2BR Fair Market Rent
$3,349
Median Gross Rent
$2 M
Median Home Value
35
Bank Branches
$18 M deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Franchise Businesses
- 5
- Related Businesses
- 168
- Bank Branches
- 35
vs. National Average
Median Income
+107% vs. $74,580
Walkability
+1.5 pts vs. national avg
Nearby Markets
92697
2.1 mi
Pop: 0
Walk: 13.7
92662
2.4 mi
Pop: 2,285
$162,045
Walk: 15.3
92625
2.4 mi
Pop: 12,328
$197,628
Walk: 15.1
92617
2.4 mi
Pop: 22,172
$80,167
92627
3.3 mi
Pop: 60,751
$105,039
Walk: 14.4
92661
3.4 mi
Pop: 3,095
$209,620
92663
3.8 mi
Pop: 21,584
$138,271
Walk: 14.3
92626
3.9 mi
Pop: 50,569
$117,627
Walk: 13.6
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits