Franchise Businesses Market: ZIP 93311
Opportunity Score
81
/ 100
Excellent
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 93311 is an urban area with low foot traffic. with a population of 52,505 and household incomes well above the national median ($117,591).
Area Profile
52,505
Population
$117,591
Median Income
+58% vs. national
Urban
Area Type
9.2/20
Foot Traffic
Very Car-Dependent
Median Age: 32.8 —
mixed-age market, broad menu appeal.
College-Educated: 24.2% —
value-focused market, keep prices competitive.
Competition
Franchise Businesses and related businesses in ZIP 93311.
18
Business Consultants
3.4 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,960
2BR Fair Market Rent
$1,884
Median Gross Rent
$430 K
Median Home Value
10
Bank Branches
$2.8 M deposits
Tips for Starting a Franchise Business in California
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
- The median income here is $117,591. That gives you pricing room most markets don't offer. Don't underprice.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- Related Businesses
- 18
- Bank Branches
- 10
vs. National Average
Median Income
+58% vs. $74,580
Walkability
-1.3 pts vs. national avg
Nearby Markets
Check Another Market
Or estimate costs with the FranchiseBudget calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits