Franchise Businesses Market: ZIP 94038
Opportunity Score
71
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 94038 is an suburban area with low foot traffic. with a population of 3,016 and household incomes well above the national median ($128,333).
Area Profile
3,016
Population
$128,333
Median Income
+72% vs. national
Suburban
Area Type
7.1/20
Foot Traffic
Car-Dependent
Median Age: 44.3 —
older demographic, may prefer sit-down options.
College-Educated: 34.9% —
balanced market for quality & value.
Competition
Franchise Businesses and related businesses in ZIP 94038.
3
Business Consultants
9.9 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$3,190
2BR Fair Market Rent
$1.1 M
Median Home Value
Tips for Starting a Franchise Business in California
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
- The median income here is $128,333. That gives you pricing room most markets don't offer. Don't underprice.
Quick Facts
- Area Type
- Suburban
- Foot Traffic
- Car-Dependent
- Related Businesses
- 3
vs. National Average
Median Income
+72% vs. $74,580
Walkability
-3.4 pts vs. national avg
Nearby Markets
94037
2.0 mi
Pop: 2,897
$201,367
94018
2.1 mi
Pop: 3,404
$225,763
94044
4.9 mi
Pop: 37,540
$156,658
Walk: 7.9
94030
6.6 mi
Pop: 22,589
$157,567
Walk: 9.5
94066
6.8 mi
Pop: 42,875
$135,976
Walk: 8.2
94019
7.1 mi
Pop: 14,754
$153,272
94010
7.3 mi
Pop: 42,794
$191,758
Walk: 10.0
94128
8.6 mi
Pop: 0
Walk: 8.9
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits