Franchise Businesses Market: ZIP 94608
Opportunity Score
92
/ 100
Excellent
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 94608 is an urban area with high foot traffic. with a population of 33,998 and household incomes well above the national median ($116,306).
Area Profile
33,998
Population
$116,306
Median Income
+56% vs. national
Urban
Area Type
16.1/20
Foot Traffic
Very Walkable
Median Age: 35.4 —
mixed-age market, broad menu appeal.
College-Educated: 51.5% —
strong appetite for artisan/specialty food.
Competition
Franchise Businesses and related businesses in ZIP 94608.
33
Business Consultants
9.7 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$2,860
2BR Fair Market Rent
$2,561
Median Gross Rent
$830 K
Median Home Value
6
Bank Branches
$630 K deposits
Tips for Starting a Franchise Business in California
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
- The median income here is $116,306. That gives you pricing room most markets don't offer. Don't underprice.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Walkable
- Related Businesses
- 33
- Bank Branches
- 6
vs. National Average
Median Income
+56% vs. $74,580
Walkability
+5.6 pts vs. national avg
Nearby Markets
94609
1.7 mi
Pop: 24,854
$106,698
Walk: 15.7
94702
2.0 mi
Pop: 17,073
$99,135
Walk: 16.0
94703
2.1 mi
Pop: 20,874
$108,922
Walk: 14.9
94607
2.2 mi
Pop: 27,891
$87,937
Walk: 15.8
94710
2.2 mi
Pop: 8,144
$118,007
Walk: 17.3
94612
2.5 mi
Pop: 17,663
$77,069
Walk: 16.2
94704
2.8 mi
Pop: 24,427
$52,105
Walk: 13.7
94709
3.3 mi
Pop: 12,179
$95,223
Walk: 15.2
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits