Franchise Businesses Market: ZIP 97023
Opportunity Score
60
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 97023 is an urban area with low foot traffic. with a population of 11,608 and household incomes above the national median ($74,701).
Area Profile
11,608
Population
$74,701
Median Income
+0% vs. national
Urban
Area Type
6.6/20
Foot Traffic
Car-Dependent
Median Age: 47.2 —
older demographic, may prefer sit-down options.
College-Educated: 12.2% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,830
2BR Fair Market Rent
$1,079
Median Gross Rent
$530 K
Median Home Value
2
Bank Branches
$180 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Car-Dependent
- Bank Branches
- 2
vs. National Average
Median Income
+0% vs. $74,580
Walkability
-3.9 pts vs. national avg
Nearby Markets
Check Another Market
Or estimate costs with the FranchiseBudget calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits