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Showing results for ZIP 54501 (WI)
Home ZIP 97038

Franchise Businesses Market: ZIP 97038

Opportunity Score
75 / 100 Good
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 97038 is an urban area with moderate foot traffic. with a population of 17,100 and household incomes above the national median ($87,585).

Area Profile

17,100
Population
$87,585
Median Income
+17% vs. national
Urban
Area Type
11.7/20
Foot Traffic
Walkable
Median Age: 35.0 — mixed-age market, broad menu appeal.
College-Educated: 13.5% — value-focused market, keep prices competitive.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,830
2BR Fair Market Rent
$1,497
Median Gross Rent
$450 K
Median Home Value
2
Bank Branches
$160 K deposits

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits