Franchise Businesses Market: ZIP 97223
Opportunity Score
68
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 97223 is an urban area with moderate foot traffic. with a population of 50,226 and household incomes well above the national median ($108,040). There are 3 franchise businesses operations in ZIP 97223.
Area Profile
50,226
Population
$108,040
Median Income
+45% vs. national
Urban
Area Type
14.5/20
Foot Traffic
Very Car-Dependent
Median Age: 39.7 —
mixed-age market, broad menu appeal.
College-Educated: 36.4% —
balanced market for quality & value.
Competition
Franchise Businesses and related businesses in ZIP 97223.
3
Franchise Businesses
Low competition — room to establish
0.6 per 10K residents
17
Business Consultants
3.4 per 10K residents
What this means:
Franchise Businesses are 15.0% of the relevant market in ZIP 97223 (3 vs. 17 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$2,010
2BR Fair Market Rent
$1,726
Median Gross Rent
$580 K
Median Home Value
8
Bank Branches
$800 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- Franchise Businesses
- 3
- Related Businesses
- 17
- Bank Branches
- 8
vs. National Average
Median Income
+45% vs. $74,580
Walkability
+4.0 pts vs. national avg
Nearby Markets
97008
2.3 mi
Pop: 29,183
$90,246
Walk: 15.3
97224
2.7 mi
Pop: 36,015
$94,456
Walk: 12.9
97005
4.0 mi
Pop: 27,812
$74,306
Walk: 16.2
97035
4.0 mi
Pop: 25,875
$126,866
Walk: 13.4
97225
4.4 mi
Pop: 25,802
$111,341
Walk: 13.7
97221
5.0 mi
Pop: 13,118
$146,017
Walk: 16.1
97062
5.3 mi
Pop: 28,620
$106,987
Walk: 14.0
97219
5.5 mi
Pop: 43,111
$115,525
Walk: 14.0
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits