Franchise Businesses Market: ZIP 97232
Opportunity Score
77
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 97232 is an urban area with high foot traffic. with a population of 15,152 and household incomes near the national median ($71,278).
Area Profile
15,152
Population
$71,278
Median Income
-4% vs. national
Urban
Area Type
17.3/20
Foot Traffic
Very Walkable
Median Age: 35.8 —
mixed-age market, broad menu appeal.
College-Educated: 52.7% —
strong appetite for artisan/specialty food.
Competition
Franchise Businesses and related businesses in ZIP 97232.
11
Business Consultants
7.3 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$2,040
2BR Fair Market Rent
$1,584
Median Gross Rent
$800 K
Median Home Value
9
Bank Branches
$1 M deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Walkable
- Related Businesses
- 11
- Bank Branches
- 9
vs. National Average
Median Income
-4% vs. $74,580
Walkability
+6.8 pts vs. national avg
Nearby Markets
Check Another Market
Or estimate costs with the FranchiseBudget calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits