Franchise Businesses Market: ZIP 97391
Opportunity Score
57
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 97391 is an suburban area with low foot traffic. with a population of 5,944 and household incomes near the national median ($57,793).
Area Profile
5,944
Population
$57,793
Median Income
-23% vs. national
Suburban
Area Type
8.2/20
Foot Traffic
Car-Dependent
Median Age: 45.3 —
older demographic, may prefer sit-down options.
College-Educated: 16.2% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,220
2BR Fair Market Rent
$1,046
Median Gross Rent
$360 K
Median Home Value
2
Bank Branches
$61 K deposits
Quick Facts
- Area Type
- Suburban
- Foot Traffic
- Car-Dependent
- Bank Branches
- 2
vs. National Average
Median Income
-23% vs. $74,580
Walkability
-2.3 pts vs. national avg
Nearby Markets
Check Another Market
Or estimate costs with the FranchiseBudget calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits