Franchise Businesses Market: ZIP 97437
Opportunity Score
64
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 97437 is an urban area. with a population of 2,462 and household incomes above the national median ($91,128).
Area Profile
2,462
Population
$91,128
Median Income
+22% vs. national
Urban
Area Type
Median Age: 45.9 —
older demographic, may prefer sit-down options.
College-Educated: 12.1% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,420
2BR Fair Market Rent
$1,629
Median Gross Rent
$450 K
Median Home Value
Tips for Starting a Franchise Business in Oregon
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
Quick Facts
- Area Type
- Urban
vs. National Average
Median Income
+22% vs. $74,580
Nearby Markets
97419
5.9 mi
Pop: 916
$81,964
97487
7.6 mi
Pop: 9,546
$64,973
Walk: 8.0
97461
8.2 mi
Pop: 635
$104,783
Walk: 3.9
97448
10.7 mi
Pop: 14,629
$78,244
Walk: 9.7
97402
11.3 mi
Pop: 54,199
$55,743
Walk: 14.9
97412
13.3 mi
Pop: 640
$71,563
97490
16.3 mi
Pop: 476
$135,179
Walk: 3.9
97404
17.5 mi
Pop: 33,356
$80,355
Walk: 12.9
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits