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Franchise Businesses Market: ZIP 98102

Opportunity Score

96 / 100 Excellent

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 98102 is an urban area. with a population of 26,583 and household incomes well above the national median ($114,395).

26,583

Population

$114,395

Median Income

+53% vs. national

Urban

Area Type

Median Age: 33.3 — mixed-age market, broad menu appeal.

College-Educated: 67.2% — strong appetite for artisan/specialty food.

Franchise Businesses and related businesses in ZIP 98102.

Business Consultants

7.5 per 10K residents

Local cost levels affect space, labor, and operating expenses.

$2,900

2BR Fair Market Rent

$1,920

Median Gross Rent

$990 K

Median Home Value

Bank Branches

$1.6 M deposits

Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
The median income here is $114,395. That gives you pricing room most markets don't offer. Don't underprice.