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Franchise Businesses Market: ZIP 98148

Opportunity Score

82 / 100 Excellent

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 98148 is an urban area. with a population of 10,399 and household incomes above the national median ($86,994).

10,399

Population

$86,994

Median Income

+17% vs. national

Urban

Area Type

Median Age: 34.9 — mixed-age market, broad menu appeal.

College-Educated: 18.4% — value-focused market, keep prices competitive.

Franchise Businesses and related businesses in ZIP 98148.

Business Consultants

2.9 per 10K residents

Local cost levels affect space, labor, and operating expenses.

$2,390

2BR Fair Market Rent

$1,837

Median Gross Rent

$580 K

Median Home Value

Bank Branches

$48 K deposits

Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.