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Franchise Businesses Market: ZIP 98177

Opportunity Score

91 / 100 Excellent

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 98177 is an urban area with moderate foot traffic. with a population of 20,506 and household incomes well above the national median ($162,607).

20,506

Population

$162,607

Median Income

+118% vs. national

Urban

Area Type

14.2/20

Foot Traffic

Very Car-Dependent

Median Age: 47.0 — older demographic, may prefer sit-down options.

College-Educated: 51.8% — strong appetite for artisan/specialty food.

Franchise Businesses and related businesses in ZIP 98177.

Business Consultants

8.8 per 10K residents

Local cost levels affect space, labor, and operating expenses.

$2,780

2BR Fair Market Rent

$2,123

Median Gross Rent

$1 M

Median Home Value

Bank Branches

$83 K deposits

Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
The median income here is $162,607. That gives you pricing room most markets don't offer. Don't underprice.