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Franchise Businesses Market: ZIP 98232

Opportunity Score

88 / 100 Excellent

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 98232 is an rural area. with a population of 3,938 and household incomes above the national median ($99,728).

3,938

Population

$99,728

Median Income

+34% vs. national

Rural

Area Type

Median Age: 51.8 — older demographic, may prefer sit-down options.

College-Educated: 30.7% — balanced market for quality & value.

Local cost levels affect space, labor, and operating expenses.

$2,260

2BR Fair Market Rent

$1,588

Median Gross Rent

$710 K

Median Home Value

Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
This is a rural ZIP. Your customer radius is wider, marketing costs are lower, but you'll work harder for each lead.