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Franchise Businesses Market: ZIP 98253

Opportunity Score

50 / 100 Fair

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 98253 is an rural area. with a population of 2,141 and household incomes near the national median ($73,393).

2,141

Population

$73,393

Median Income

-2% vs. national

Rural

Area Type

Median Age: 64.0 — older demographic, may prefer sit-down options.

College-Educated: 48.7% — strong appetite for artisan/specialty food.

Local cost levels affect space, labor, and operating expenses.

$1,460

2BR Fair Market Rent

$1,464

Median Gross Rent

$710 K

Median Home Value

Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
This is a rural ZIP. Your customer radius is wider, marketing costs are lower, but you'll work harder for each lead.