Franchise Businesses Market: ZIP 98311
Opportunity Score
73
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 98311 is an urban area with low foot traffic. with a population of 27,947 and household incomes above the national median ($98,714).
Area Profile
27,947
Population
$98,714
Median Income
+32% vs. national
Urban
Area Type
9.2/20
Foot Traffic
Very Car-Dependent
Median Age: 37.1 —
mixed-age market, broad menu appeal.
College-Educated: 22.6% —
value-focused market, keep prices competitive.
Competition
Franchise Businesses and related businesses in ZIP 98311.
4
Business Consultants
1.4 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$2,130
2BR Fair Market Rent
$1,792
Median Gross Rent
$450 K
Median Home Value
2
Bank Branches
$89 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- Related Businesses
- 4
- Bank Branches
- 2
vs. National Average
Median Income
+32% vs. $74,580
Walkability
-1.4 pts vs. national avg
Nearby Markets
98310
3.1 mi
Pop: 22,170
$73,292
Walk: 13.5
98314
4.5 mi
Pop: 1,358
$179,464
98337
4.6 mi
Pop: 7,872
$73,363
Walk: 15.0
98345
5.2 mi
Pop: 272
$133,086
98383
5.8 mi
Pop: 22,047
$106,902
Walk: 7.5
98366
7.5 mi
Pop: 37,692
$88,807
Walk: 11.1
98110
7.6 mi
Pop: 24,607
$159,882
Walk: 8.5
98315
8.4 mi
Pop: 5,931
$84,485
Walk: 6.5
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits