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Franchise Businesses Market: ZIP 98351

Opportunity Score

72 / 100 Good

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 98351 is an urban area. with a population of 1,832 and household incomes well above the national median ($145,613).

1,832

Population

$145,613

Median Income

+95% vs. national

Urban

Area Type

Median Age: 52.9 — older demographic, may prefer sit-down options.

College-Educated: 17.2% — value-focused market, keep prices competitive.

Local cost levels affect space, labor, and operating expenses.

$1,790

2BR Fair Market Rent

$690 K

Median Home Value

Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
The median income here is $145,613. That gives you pricing room most markets don't offer. Don't underprice.