Franchise Businesses Market: ZIP 98362
Opportunity Score
65
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 98362 is an suburban area with moderate foot traffic. with a population of 23,907 and household incomes near the national median ($67,778).
Area Profile
23,907
Population
$67,778
Median Income
-9% vs. national
Suburban
Area Type
11.3/20
Foot Traffic
Walkable
Median Age: 48.5 —
older demographic, may prefer sit-down options.
College-Educated: 25.0% —
balanced market for quality & value.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,170
2BR Fair Market Rent
$1,094
Median Gross Rent
$370 K
Median Home Value
12
Bank Branches
$1.2 M deposits
Tips for Starting a Franchise Business in Washington
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
Quick Facts
- Area Type
- Suburban
- Foot Traffic
- Walkable
- Bank Branches
- 12
vs. National Average
Median Income
-9% vs. $74,580
Walkability
+0.8 pts vs. national avg
Nearby Markets
Check Another Market
Or estimate costs with the FranchiseBudget calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits