Franchise Businesses Market: ZIP 98372
Opportunity Score
79
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 98372 is an urban area with moderate foot traffic. with a population of 26,662 and household incomes well above the national median ($100,316).
Area Profile
26,662
Population
$100,316
Median Income
+35% vs. national
Urban
Area Type
11.4/20
Foot Traffic
Walkable
Median Age: 37.7 —
mixed-age market, broad menu appeal.
College-Educated: 19.6% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$2,110
2BR Fair Market Rent
$1,745
Median Gross Rent
$570 K
Median Home Value
1
Bank Branches
$170 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Bank Branches
- 1
vs. National Average
Median Income
+35% vs. $74,580
Walkability
+0.9 pts vs. national avg
Nearby Markets
98390
2.2 mi
Pop: 11,497
$97,815
Walk: 9.0
98047
3.8 mi
Pop: 6,900
$102,723
Walk: 10.2
98371
4.0 mi
Pop: 23,989
$97,290
Walk: 12.2
98354
4.9 mi
Pop: 8,432
$90,361
Walk: 11.8
98374
5.4 mi
Pop: 47,645
$108,854
Walk: 7.4
98373
5.8 mi
Pop: 29,062
$102,791
Walk: 10.1
98424
6.6 mi
Pop: 11,871
$93,633
Walk: 9.8
98391
7.0 mi
Pop: 57,691
$129,233
Walk: 6.7
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits