Franchise Businesses Market: ZIP 98444
Opportunity Score
68
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 98444 is an urban area with moderate foot traffic. with a population of 35,660 and household incomes near the national median ($64,464).
Area Profile
35,660
Population
$64,464
Median Income
-14% vs. national
Urban
Area Type
13.2/20
Foot Traffic
Walkable
Median Age: 34.1 —
mixed-age market, broad menu appeal.
College-Educated: 10.0% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,790
2BR Fair Market Rent
$1,581
Median Gross Rent
$370 K
Median Home Value
6
Bank Branches
$590 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Bank Branches
- 6
vs. National Average
Median Income
-14% vs. $74,580
Walkability
+2.7 pts vs. national avg
Nearby Markets
98447
0.6 mi
Pop: 964
Walk: 13.7
98408
3.1 mi
Pop: 20,469
$78,855
Walk: 13.9
98445
3.2 mi
Pop: 33,578
$90,063
Walk: 8.3
98438
3.2 mi
Pop: 568
$21,023
98439
4.0 mi
Pop: 5,389
$47,056
98499
4.1 mi
Pop: 33,694
$65,000
Walk: 13.3
98409
4.6 mi
Pop: 27,298
$71,649
Walk: 14.6
98404
4.7 mi
Pop: 35,829
$79,562
Walk: 13.6
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits