Franchise Businesses Market: ZIP 98851
Opportunity Score
56
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 98851 is an rural area with low foot traffic. with a population of 4,996 and household incomes near the national median ($67,009).
Area Profile
4,996
Population
$67,009
Median Income
-10% vs. national
Rural
Area Type
5.4/20
Foot Traffic
Very Car-Dependent
Median Age: 32.6 —
mixed-age market, broad menu appeal.
College-Educated: 8.3% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,000
2BR Fair Market Rent
$902
Median Gross Rent
$240 K
Median Home Value
Tips for Starting a Franchise Business in Washington
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
- This is a rural ZIP. Your customer radius is wider, marketing costs are lower, but you'll work harder for each lead.
Quick Facts
- Area Type
- Rural
- Foot Traffic
- Very Car-Dependent
vs. National Average
Median Income
-10% vs. $74,580
Walkability
-5.1 pts vs. national avg
Nearby Markets
Check Another Market
Or estimate costs with the FranchiseBudget calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits