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Best Cities for Franchise in Oregon

Top 20 ZIP codes ranked by opportunity score. Score combines walkability (foot traffic), population density, median income, and food truck competition.

80–100 Excellent 60–79 Good 40–59 Fair <40 Challenging

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#	ZIP Code	Score	Walkability	Median Income
#1	ZIP 97703 Pop. 34 Thousand	98 Excellent	—	$118,160
#2	ZIP 97133 Pop. 5.7 Thousand	98 Excellent	—	$117,986
#3	ZIP 97004 Pop. 4.1 Thousand	96 Excellent	—	$114,167
#4	ZIP 97115 Pop. 3.9 Thousand	94 Excellent	—	$114,107
#5	ZIP 97106 Pop. 5 Thousand	94 Excellent	—	$108,383
#6	ZIP 97009 Pop. 7.9 Thousand	94 Excellent	—	$109,286
#7	ZIP 97221 Pop. 13 Thousand	93 Excellent	16.1 /20	$146,017
#8	ZIP 97212 Pop. 28 Thousand	93 Excellent	16.4 /20	$128,098
#9	ZIP 97215 Pop. 18 Thousand	92 Excellent	17.2 /20	$114,361
#10	ZIP 97101 Pop. 3.9 Thousand	92 Excellent	—	$105,061
#11	ZIP 97053 Pop. 3.4 Thousand	92 Excellent	—	$123,902
#12	ZIP 97331 Pop. 3.7 Thousand	92 Excellent	—	—
#13	ZIP 97034 Pop. 21 Thousand	91 Excellent	14.2 /20	$147,688
#14	ZIP 97032 Pop. 4.8 Thousand	90 Excellent	—	$100,301
#15	ZIP 97211 Pop. 34 Thousand	89 Excellent	16.3 /20	$109,604
#16	ZIP 97035 Pop. 26 Thousand	89 Excellent	13.4 /20	$126,866
#17	ZIP 97219 Pop. 43 Thousand	89 Excellent	14.0 /20	$115,525
#18	ZIP 97753 Pop. 3 Thousand	88 Excellent	—	$128,469
#19	ZIP 97229 Pop. 76 Thousand	88 Excellent	13.2 /20	$159,863
#20	ZIP 97202 Pop. 44 Thousand	88 Excellent	16.8 /20	$100,353

Data updated March 2026. Sources: Census Bureau ACS 2023, USDA National Walkability Index 2021, County Business Patterns 2022.

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