Dogtopia vs Planet Fitness Franchise Cost 2026
Dogtopia runs $644K–$1.5M. Planet Fitness runs $1.6M–$4.5M. The gap at midpoint: $2.0M.
Dogtopia
$644K–$1.5M
total investment
Investment Difference
$2.0M
Dogtopia costs less
Planet Fitness
$1.6M–$4.5M
total investment
Cost Breakdown
| Category | Dogtopia | Planet Fitness | Lower Cost |
|---|---|---|---|
| Total Investment | $644K–$1.5M | $1.6M–$4.5M | Dogtopia |
| Franchise Fee | $49,500 | $20,000 | Planet Fitness |
| Royalty Rate | 7.0% | 7.0% | Dogtopia |
| Ad Fund Fee | 2.0% | 7.0% | Dogtopia |
| Net Worth Required | $750K | $3.0M | Dogtopia |
| Liquid Capital | $300K | $800K | Dogtopia |
| Est. Break-Even | 19.4 yr | 72.1 yr | Dogtopia |
Dogtopia Profile
- Category
- pet
- Total Investment
- $644K–$1.5M
- Franchise Fee
- $49,500
- Royalty
- 7.0%
- Est. Annual Revenue
- $1.1M
Planet Fitness Profile
- Category
- fitness
- Total Investment
- $1.6M–$4.5M
- Franchise Fee
- $20,000
- Royalty
- 7.0%
- Est. Annual Revenue
- $4.2M
Bottom Line
Dogtopia costs $2.0M less to open at the midpoint. That difference goes toward working capital or a second location. Dogtopia also wins on royalty rate.