Franchise Businesses Market: ZIP 22060
Opportunity Score
77
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 22060 is an urban area with moderate foot traffic. with a population of 10,261 and household incomes well above the national median ($102,162).
Area Profile
10,261
Population
$102,162
Median Income
+37% vs. national
Urban
Area Type
10.4/20
Foot Traffic
Walkable
Median Age: 23.7 —
young market, strong street food demand.
College-Educated: 27.5% —
balanced market for quality & value.
Competition
Franchise Businesses and related businesses in ZIP 22060.
19
Business Consultants
18.5 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$3,470
2BR Fair Market Rent
$3,154
Median Gross Rent
$650 K
Median Home Value
Tips for Starting a Franchise Business in Virginia
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
- The median income here is $102,162. That gives you pricing room most markets don't offer. Don't underprice.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Related Businesses
- 19
vs. National Average
Median Income
+37% vs. $74,580
Walkability
-0.1 pts vs. national avg
Nearby Markets
22079
3.6 mi
Pop: 36,523
$140,817
Walk: 10.3
22309
3.8 mi
Pop: 34,948
$101,556
Walk: 12.3
22315
4.0 mi
Pop: 28,725
$156,230
Walk: 12.4
20616
4.8 mi
Pop: 7,435
$129,188
22306
4.9 mi
Pop: 31,471
$95,026
Walk: 14.0
22150
5.5 mi
Pop: 27,770
$120,406
Walk: 14.1
22153
6.2 mi
Pop: 32,656
$169,638
Walk: 10.2
22310
6.4 mi
Pop: 29,120
$160,872
Walk: 11.5
Check Another Market
Or estimate costs with the FranchiseBudget calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits