Franchise Businesses Market: ZIP 22401
Opportunity Score
71
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 22401 is an urban area with moderate foot traffic. with a population of 28,201 and household incomes above the national median ($85,432).
Area Profile
28,201
Population
$85,432
Median Income
+15% vs. national
Urban
Area Type
10.1/20
Foot Traffic
Walkable
Median Age: 31.1 —
mixed-age market, broad menu appeal.
College-Educated: 27.9% —
balanced market for quality & value.
Competition
Franchise Businesses and related businesses in ZIP 22401.
9
Business Consultants
3.2 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,720
2BR Fair Market Rent
$1,518
Median Gross Rent
$460 K
Median Home Value
15
Bank Branches
$1.8 M deposits
Tips for Starting a Franchise Business in Virginia
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Related Businesses
- 9
- Bank Branches
- 15
vs. National Average
Median Income
+15% vs. $74,580
Walkability
-0.4 pts vs. national avg
Nearby Markets
22405
5.8 mi
Pop: 36,093
$128,315
Walk: 6.0
22408
6.5 mi
Pop: 31,050
$114,598
Walk: 8.1
22407
6.6 mi
Pop: 64,273
$105,218
Walk: 7.1
22406
8.1 mi
Pop: 26,248
$124,357
Walk: 7.8
22553
10.8 mi
Pop: 16,960
$131,416
Walk: 5.3
22554
11.4 mi
Pop: 64,605
$148,268
Walk: 6.1
22556
13.2 mi
Pop: 31,783
$127,713
Walk: 6.1
22580
13.3 mi
Pop: 4,956
$91,328
Walk: 5.4
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits